umelab makes bright little things for curious people: Geo Quest, a geography game you can play in any browser, and high-contrast cards that babies can hold, stare at, and chew.

One for the big curious humans, one for the very small ones. Both built with the same idea: if it isn't fun, it isn't finished.

Learn every country, capital, flag, continent, ocean and river on a big colourful map. Kids and grown-ups, side by side.
Play Geo Quest
High-contrast learning cards in a soft silicone teether frame. Safe to chew from day one, and pretty enough for the nursery shelf.
Samples in the makingUme is the Japanese plum, and it also sounds like "you-me". Ume cheers when you get it right, shrugs when you don't, and never, ever makes you feel silly.

If a thing needs a manual, we start over. Everything should be obvious to a five-year-old and satisfying to a fifty-year-old.
Kids, parents, grandparents. Same game, no baby mode, no expert mode. Just a world worth knowing.
No accounts, no ads, no tracking in the games. Real safety testing for the things that go in mouths.